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Intelligence IAApr 29, 2026M&A
Article

Pernod Ricard -> Brown-Forman

Pernod Ricard ended talks to acquire Brown-Forman, maker of Jack Daniel's, potentially paving the way for a rival bid from Sazerac.

Redaction Data Cube AISource: FT M&A
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Brief source

Pernod Ricard ended talks to acquire Brown-Forman, maker of Jack Daniel's, potentially paving the way for a rival bid from Sazerac.