AI IntelligenceJun 21, 2026AI Intelligence
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Eurocommerce, the trade association behind Amazon, H&M, and IKEA, wants AI-generated ad images exempt from the EU AI Act, arguing...
An AI-generated living room image for a sofa ad isn't a deepfake. Zalando alone uses AI for 90% of its marketing content.
Data Cube AI EditorialSource: The Decoder
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Eurocommerce, the trade association behind Amazon, H&M, and IKEA, wants AI-generated ad images exempt from the EU AI Act, arguing an AI-generated living room image for a sofa ad isn't a deepfake. Zalando alone uses AI for 90% of its marketing content.
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