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AI IntelligenceMay 24, 2026AI Intelligence

Article

More and more companies are falsely labeling their simple automation as 'Artificial Intelligence' to capitalize on the hype.

PR executives report bosses in low-tech industries performing 'yoga-level' stretches to describe their products as AI-driven. This phenomenon, called 'AI washing', dilutes the meaning of genuine AI.

Data Cube AI EditorialMay 24, 2026Source: The Guardian

Source Brief

More and more companies are falsely labeling their simple automation as 'Artificial Intelligence' to capitalize on the hype. PR executives report bosses in low-tech industries performing 'yoga-level' stretches to describe their products as AI-driven. This phenomenon, called 'AI washing', dilutes the meaning of genuine AI.

Trends & Strategies AI Washing Marketing Hype Read the issue

Source Brief

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