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AI IntelligenceMay 17, 2026AI Intelligence
Article

AI labs like OpenAI, Anthropic, and Google are currently selling their services far below cost to gain market share.

This strategy is unsustainable – companies should expect drastic price hikes once the labs can no longer absorb the losses.

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AI-generatedSource: The State of Brand
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Source Brief

AI labs like OpenAI, Anthropic, and Google are currently selling their services far below cost to gain market share. This strategy is unsustainable – companies should expect drastic price hikes once the labs can no longer absorb the losses.