AI IntelligenceFeb 3, 2026Secondary Market
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Scottish soft drinks maker AG Barr, famous for Irn-Bru, has acquired brands Fentimans and Frobishers. The move is part of a push into the 'adult soft drinks' market, capitalizing on falling alcohol consumption. The deal strengthens its portfolio in the growing non-alcoholic premium beverage segment.
Data Cube AI EditorialSource: Financial Times
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Source Brief
Scottish soft drinks maker AG Barr, famous for Irn-Bru, has acquired brands Fentimans and Frobishers. The move is part of a push into the 'adult soft drinks' market, capitalizing on falling alcohol consumption. The deal strengthens its portfolio in the growing non-alcoholic premium beverage segment.
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